2018 Web Design Trends
The last few years have revealed some of the most amazing website designs since the dawn of the internet. We’ve come a long way, whether it’s through unconventional navigation or stunning visuals.But as the landscape evolves, popular trends change in web design — as in all creative arenas. Indeed, much has changed and will continue to change. So, what will be the web design trends for 2018?
Website design concepts in the coming year will offer interactive animations, chatbots, intuitive support and richer experiences. Technologies like virtual reality, machine learning, and voice recognition are now advanced enough to be commonplace. You can expect simplicity, cleanness, and no frills. Simple designs that don’t overwhelm the senses and leave room for those new technologies to attract online visitors.
Priority on mobile browsing
In 2018, design and engineering concepts for mobile devices will take precedence over desktops, notebooks, and other equipment. While this won’t make headlines, mobile phones and tablets have recently taken over as the devices of choice for online browsing. A fundamental element in the coming year will be mobile performance (or the optimization of the digital experience), so 2018 will see innovations in functionality on phones and tablets. Things I’ve never seen before, in any medium.
A sleeker and cleaner look.
In recent times, designers have started creating more elegant and cleaner website concepts for better browsing performance. Image-rich pages load slowly and frustrate visitors. Simplicity will be taken to another level in 2018, making smarter use of negative space. White space is nothing new, but among the web design trends for 2018, developers will find better uses for it. Especially on mobile, fast and easy downloads will be essential.
Extravagant and tricked-out models appeared. Everything is there for one purpose now: to increase conversions. Negative space draws attention directly to the point of engagement or conversion with less distraction.
Beautifully crafted typography is known for adding character, evoking emotion, and setting a mood for a page. As visual displays evolve, designers will innovate even more in typography, engaging users and driving more visits. We’re already seeing bold, expressive, artistic fonts take the place of images, and we should expect to see more unique, hand-rendered typography. Among other web design trends for 2018, expect to see lots of bold headers and text links instead of buttons. This will also have a trickle-down effect on SEO techniques and content marketing practices.
The video takes on more importance.
Throughout 2017, we have seen continued growth in the use of short videos on corporate websites. Although video is not new, it remains a multifunctional medium used for marketing, education, and with a more modern edge than still photography. Indeed, an alternative approach to storytelling for business Yes, video is taking over and will become an even bigger web design trend in 2018. Inspiring greater engagement, we find that most online giants are giving more weight to video as time goes on. Facebook, Twitter, and Google are among them.
Websites in 2018 will take video to exciting new places that seemed like crazy fantasy dreams not too long ago. You will see websites equipped with 360 videos, 360 modeling, video mapping, and interactive applications.
Technology has evolved, and web browsers handle animations much more efficiently than before. Animations used to be distracting, but 2018 will see a new dawn of subtle and informative animation. Expect to see scrolling-triggered cinemas and animations, among other things.
Striking a balance between a static image and traditional video, cinemas will be seen everywhere in web design trends for 2018. Not as slow or data-heavy as video, these quick clips create dynamic visuals that do just enough .
While scroll trigger animations are not new, they will be used differently in 2018. They will be used for one purpose: to draw attention to critical locations on the page. Simplistic and tactical, these scroll triggers will be designed to increase engagement and conversions. The animation makes the user want to keep scrolling, which pulls them down to the conversion point and tells them about the product at the same time.
Voice user interfaces
Perhaps the next major breakthrough that will revolutionise web browsing will be Natural Language Processing (NLP) is also known as Voice Search, Digital Assistant, or Voice User Interface. It refers to a person’s interaction with a computer (or mobile device) through spoken words. Don’t be surprised to see websites with their own voice user interfaces among the web design trends for 2018. With the rise of voice search, make sure your company’s website content is compatible because people speak differently when using voice commands directed at cars. This will be especially important for open searches starting from an engine like Google or Bing.
Microinteractions allow the user to interact with a website without reloading the page. Historically, the internet has been very static. Each new submission meant a reload of the page. While this seems minor from the outside, it actually creates a hiccup or bottleneck in user enjoyment. Some visitors will simply lose patience and abandon ship, and you’ll lose consumer data or potential conversions. Micro-interactions help get rid of these wait times, giving visitors a better experience and making them more likely to stay on your site and interact with it.
Progressive Web Apps (
Many designers, recognising the popularity of mobile apps, have begun to develop a blend of traditional app behaviours with web page behaviors. This website-app hybrid is called a Progressive Web App.
As Progressive Web Apps become more popular, we’ll see website functionality improve to include things like push notifications, splash screens, offline mode, and animated page transitions. We will see highly refined cognitive capabilities, greater reliance on natural language processing, and more automation. Apps will learn and then react to your preferences and style.
The power of Facebook
Facebook is becoming just as valuable, if not more valuable, for providing all the content that is generally found on a company’s website. Facebook is fighting to become a destination for content, offering a platform for blogging, reviews, live chat, and live streaming. This is especially true now that the general public understands how to use hashtags on Facebook.In many cases, customers discover a Facebook page before a company’s website and don’t even click; they simply call or message online and become an immediate prospect.
In 2018, building your business experience on Facebook will become more important than ever. It will use Facebook to drive people to your site instead of the other way around.
If you haven’t heard of responsive web design before, it’s a method of building a website using CSS media queries and flexible layouts to design a single, dynamic experience. It then adjusts the display of the content based on the type of device it is displayed on. There will be a large increase in the number of companies using this among their web design trends for 2018. Companies will use responsive design to achieve the search rankings they desire, keeping consumers happy and informed during their online visit.
Security will gain importance.
In 2017, malicious hacking has become an even bigger problem than before. The malware was bad enough, but the ransomware outbreak was much worse. As you think about your web design trends for 2018, be sure to consider the security of your customers’ information. Make sure the security certificate is always up-to-date and on all pages.
Trust will always be a major concern for users from now on. Your downloads? Your contact form? Their personal information? Will your site infect your desktop or other device? People will only interact with your site, download and share their information if they trust your technology.
Is your web design ready for 2018?
Since there are thousands of innovations and designs that appear rapidly every year in the world of web design, it is difficult to predict the future. One thing is for sure: the online landscape will continue to change, and it will change fast. The important thing in business is not to be left behind…in 2018 or beyond.