Like a “spooky” but captivating Pablo Picasso painting, it’s essential for websites to create engaging and thought-provoking content to engage audiences and ensure a solid fan base. Of course, abstract paintings require a bit of out-of-the-box thinking when deciphering the artist’s vision, thought, and message. This is the kind of attraction that a website needs to sustain in order for it to be successful over time. By ensuring that users are sufficiently incentivized on an ongoing basis, companies will eventually gain loyal subscribers. This is what every company wants.
Of course, if a website has no substance, you can’t expect a great response or a loyal following, now can you?
According to research, a website that has relevant and informative content can help position a company as professional in front of an interested and targeted consumer. If a website can clearly and effectively show a potential customer that the company is knowledgeable and up-to-date in its area of expertise, the consumer becomes confident and trusts the services offered. Consider that a website is a multi-functional entity that serves as a communication tool, so it plays a central role in enhancing a brand’s impact and image. Think of your website as a personal interaction with both current and potential consumers. Because of this notion, even the smallest “good up” can put a company’s reputation at risk. However,
There are some prominent aspects of a website that are greatly influenced by web design. Keep in mind that the influence of web design on the success of a website is profound. These are just a few important and fundamental things that web design has a big impact on.
Usability is key.
When a user types a few keywords on a keyboard, they expect instant, relevant information and a fuss-free policy. For example, coffee and fast food testify to how today’s world has evolved into a fast-paced, “I want it now” society. The Internet is certainly a result of this mentality. Life has become easier, like baking a cake from a box. Most users have short attention spans when it comes to finding the information they need and want. For this reason, usage is essential. In terms of making content easy to find, with good web page design, a user shouldn’t have to wonder what to do next. Navigation is there for a reason, and it makes things easier and gets information to the user as soon as possible. The next step should always be obvious.
It’s like being stuck in the customs line at the airport, waiting for your turn to be served. Isn’t it frustrating?
It has been noted that too often websites are focused on looking attractive without considering the user. Many have won prestigious design awards, but perform horribly and lose thousands of customers as a result.According to research, over 50% of online sales are lost because visitors are unable to navigate through a website and find what they are looking for. Another important factor is the time it takes for a website to load.Research shows that it makes sense to make sure a website loads quickly. Studies have shown that if visitors are forced to wait more than 8-10 seconds for a page to load, customers are at a serious risk of losing potential customers.
As a general rule, every web page should load in at least 8 seconds or less, preferably on a 56k modem.
Flash has been named as a huge factor when it comes to using a website. However, Flash has become a popular tool in internet marketing and is now widely used on the web. But, there can be downsides, so it must be carefully determined whether or not a site will benefit from its use. One of the advantages of using Flash is its visual appeal. It can be used with navigation by adding interesting visual graphics. One disadvantage of using Flash is that not all internet browsers have a Flash player. Moreover, not all users may want to download it. Needless to say, Flash technology tends to discourage use for very obvious reasons. Flash can cause bad design, break the fundamental interaction style of the Web, and,
Perhaps web designers interested in improving the usability and overall business presence of their sites should use Flash sparingly.
By focusing on improving usability, web designers are able to keep users engaged in the long term.
Our lives are full of color. What would life be like if we lived “black and white” lives? Color adds interest and can determine whether a website looks fresh and vibrant, or it can also create a dull and dreary image, which is not what any customer wants. In the world of web design, bad colour schemes can make a site look unfriendly, amateurish, and unapproachable. So it’s no surprise that over 80% of visual information is related to color. There are various reactions to colour that are instinctual and transcend universal and cultural boundaries. Cooper Marketing Group in Oak Park, Illinois, did a survey in 1997 and found that scarlet red, black, and bright purple blue are the colours that people think of when they think of power.
Note that colours can be perceived by people as having different moods and emotions. When designing a website, you need to consider the mood to be presented. These dispositions may vary from person to person depending on their life experiences. Web design that achieves successful marketing results is sensitive to the cultural, instinctive, and iconic meanings of colour in relation to the product or service being promoted. More importantly, it also considers the cultural background and gender of the target clientele. Avoiding the extremes of noise and boredom, effective design displays symphonic colour arrangements of shades, hues, tones, and complementarities to tempt and maintain interest. Adding textures can change colors—a rough textured surface makes a colour appear darker,
Although he is also a designer, in a position to know what colours mean. Different shades of colour work well in different situations. For example, using very saturated colours all the time is not always good. Use shades that can make certain things stand out more or less than others. For example, it would be good if the elements in the main content stood out more than those in the sidebar, because that’s where you want to draw attention. When creating websites, you need to use common sense when choosing colors. For example, if you were making a business website, you wouldn’t use bright pink because it would look childish and unprofessional. Another example, if you were making a laser eye clinic website, you wouldn’t use red because that would imply danger and blood.
Today, computers support millions of colors (16-bit or 32-bit), which means that compatible colors between systems have increased. The new palette, based on 16-bit systems, is the smart web palette that supports 4096 smart web colors. When changing colors you need to make sure that the contrast between the color and the text on it is enough for people with low vision to see, or at least provide a high contrast version. There are sites with gray text on a slightly grayer background, which makes it very difficult to read, this is bad accessibility. Also note that some colors can be annoying together, for example some people have trouble looking at green and red together, green text on red would be a very bad idea. In most cases,
The impact of web design on the conversion rate
A simple description of web conversion looks like this: conversion refers to the form an interested party fills out to buy a product from a company. A website visitor conversion occurs when a user takes a key action to do so. Conversions can be macro (the most significant action) or micro (one of the many actions that precede the macro conversion). For most sites, conversions are what can be directly or indirectly traced to a financial return. Spending money on search engine marketing or online advertising could be a waste of resources if a site is a poor convertor. Inevitably, conversion determines the profitability of the site.
Once again, making a website easy to use is essential. If not, the less likely people will be to buy it.
Interestingly enough, making a website accessible is a legal obligation in many countries. Inaccessibility can hurt sales because visitors will find the site unusable and go elsewhere. Apparently, a typical inaccessible site could lose 5% of potential sales because of this. Many designers only pay attention to Internet Explorer. The justification for this is usually that 99% of website users use IE. It never occurs to designers that perhaps the reason they get so few visitors with other browsers is that their site is fundamentally broken-it doesn’t work in anything else.
The percentages of people who don’t use IE vary from site to site.
About 80–85% of web users use IE on Windows, which means an average site that doesn’t work on anything else could lose anywhere from 15-20% of sales. Visibility is also an important factor. For example, when a user decides to buy a product, they add it to a shopping cart. How do they add it? by clicking a button or link. But what happens when they can’t see the button? They go elsewhere. There are a lot of sites with buttons that are too subtle, don’t say the right thing, or are hidden at the bottom of the page. “Add” is considered ineffective button text. “Buy” is quite successful. “Add xxx to your cart” is great. “Add xxx to your cart” in big letters on a big bright button at the top of the page is even better. prompts,
Call-to-action-only sites, according to research, could gain a 1% to 30% increase in sales as a result.
The impact that web design has on SEO (Search Engine Optimization)
It is known that a website ranks well in search engine results for searches on certain keywords or phrases. If a Web site does not have a page that appears in the top 10 search engine results (SERP) positions, the chances of someone clicking on the listing and visiting the site will decrease dramatically. Optimizing a site and content for a search engine to rank better in the SERPs is known as Search Engine Optimization (SEO), yet many web developers and designers either don’t take the time to code a site correctly, or don’t know how to do SEO right. The basics of code optimization are just solid HTML coding practices; when tracked, they go a long way toward SEO.
The first rule of SEO is to not design your site in such a way that your code prevents a spider from being able to index it. This means avoiding pages that have 100% graphics and no text, such as pages that contain all images or are Flash only. Additionally, if the first thing a user encounters is a login page before they can see the site’s content, then that’s what a spider will see and won’t go any further. If you plan to build a website entirely in Flash, don’t. If you have no choice, read my previous column, Search Engine Optimization and Non-HTML Sites. To find out what a spider sees on your site, run a spider simulator on a specific page. The simulator will show you what text the spider sees and what links it finds. There are many good ones on the market at different prices. If you’
There is certainly plenty of room for additional impact depending on the topic in terms of information architecture, copywriting, interface coding as part of web design, or the graphic design (usability) layer. Web design encourages trust and confidence in the site because it is able to look legitimate and “professional” depending on the design elements chosen. A clear, consistent, and unified message and operation can be maintained through Web design. As obvious as it may seem, a good website should be memorable. Being memorable and making sure you stay in the user’s mind depends on many factors. It’s no good if your visitors remember why you’re great but don’t remember your name.
Obviously, web design is much more than a pretty picture.
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